Why this blog?
-Because it only made sense considering my love for fashion and lifestyle.
-Because I needed to stop crowding my friends' inboxes with a million and one pictures from editorials, fitness tips, recipes and interior design ideas.
-Because the world needs to know about Vogue India and my fabulous friends.
-Because I needed a creative outlet that did not involve breaking the bank.
-Because an online scrapbook was the last thing left to do.