I first noticed Ritu Kumar’s designs because of the consistently powerful ad campaigns. They still remain my most favourite ads – I could stare at them for hours!
I am absolutely crazy about her designs. The traditional ghagras are so ideal for the glamourous Indian bride, and the Indo-Western outfits are just a perfect fusion of different ideas.
Read about Ritu Kumar on her website, enjoy her ads and some of my favourite looks from her runway shows.
Ritu Kumar Collections 2009 at Wills Lakme India Fashion Week 2009